What are compound keywords?

Compound keywords let you combine multiple terms with AND and NOT logic to create more precise matches.

• AND: "acme AND competitor" only matches posts that contain both “acme” and “competitor.”
• NOT: "acme NOT roadrunner" matches posts that contain “acme” but excludes any that also mention “roadrunner.”

Compound keywords are useful when a single keyword is too broad. For example, tracking “apple” alone catches the fruit, the company, and everything in between. Adding "apple AND iphone" narrows it to the context you actually care about.