What's whole word vs partial matching?

Whole-word matching only matches when your keyword appears as a complete word. For example, tracking “cat” with whole-word matching matches “the cat sat here” but not “category” or “concatenate.”

Partial matching matches any substring containing your keyword. For example, tracking “cat” with partial matching matches “cat,” “category,” “concatenate,” and anything else containing those three letters.

Use whole-word matching when your keyword is a common substring of unrelated words. Use partial matching when you want to catch variations and derivations of a term. You can configure this per keyword.